Mercedes Benz will be ending their collection car subscription program in the United States during the summer. The program was initiated two year ago, however demands never picked up to the point where they could be used as a justification for expansion.
The collection car subscription program was limited to cities such as Atlanta, Philadelphia, Nashville and was reported to bring a few hundred customers. It was revealed by the vice president of sales at Mercedes-Benz USA, that the program being profitable enough was not clear.
The program was great indeed as it allowed participants to swap between a number of vehicles for a single monthly fee. Cost for a vehicle started at $1,095 and was inclusive of insurance, 24/7 road assistance, maintenance, pick and delivery, and no limitations on mileage.
According to Adam Chamberlain, vice president of sales at Mercedes-Benz USA, the program was a great learning experience, and attracted younger customers as well, and 80% of the customers were new to the brand.
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