The EQS sedan is all set to become the spearhead of the introduction of Mercedes’s EQ sub-brand for electric cars in the US. The company had originally planned on using the EQC SUV.
This was revealed by the CEO of the Daimler, parent company of Mercedes-Benz. Speaking to the press Ola Kaellenius said:-
“We will start and lead with the EQS, that’s our strategy for the U.S. We said that for positioning the EQ brand in the U.S., start from the top and then go from there.” – Ola Kaellenius, CEO, Daimler.
The statement made by the CEO of Daimler is in-line with the company’s new strategy that was announced on October 6th. According to the new strategy the company aim to direct their focus towards high-end and high-margin vehicles.
Mercedes-Benz had originally planned to release the EQC in the United States back in 2019 at a starting price of just $68,895, however, the company delayed the decision and mentioned a launch date of 2021 within a few weeks of the original announcement.
The Mercedes-Benz EQS is currently under testing phase and is likely to be revealed soon. It is worth mentioning that the car is due for sales in 2021 as well and 2022 could see the launch of the EQC.
The EQS is set to benefit from a dedicated EV platform and will be able to take better advantage of the packaging benefits of EVs. This means that the car will be able to fit a larger battery and will be expected to deliver around 400 miles of range as opposed to the 200 miles range offered by the EQC.
Quick succession of the EQS platform, known as EVA, is likely to result in spawning of more high-end EVs. Potential successors may include the EQS SUV, and EQE SUV, and an EQE Sedan as well.
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